![]() ![]() The viewability of some impressions can't be determined, which are known as non-measurable impressions. Note: This is not the viewability rate of your ad. Total impressions include both measurable and non-measurable impressions. This distribution metric shows the percentage of your total ad impressions that were viewable. This metric can help you understand how often your ad appeared in places that were able to be measured by Active View technology. Measurable rate - Measurable impressions over total impressions represents the percentage of your total impressions that were measured by Active View.This percentage estimates how many of your measurable impressions were actually viewable to potential customers. It’s the percentage of time when your ad appeared on sites or apps with Active View enabled and was viewable. Viewable rate - This is the viewability rate of your ad.It can help you understand how often your ad appeared where people could notice it. An ad is counted as viewable if at least 50% of its area is visible for at least 1 second for display ads, or at least 2 seconds for video ads. This metric shows the number of times your ad’s impressions were considered viewable. This metric can help you understand how often your ad appeared in locations measured by Active View. Not all impressions are measurable by Active View, as some factors may prevent the data from being captured. Measurable impressions represent the number of times your ad appeared in locations on websites or apps that could be measured by Active View technology. An impression is counted whenever your ad is served. These metrics are available for Video and Display campaigns: Read more detailed descriptions of these metrics below. Measurable rate - This metric shows how often your ads were able to be measured by Active View.Viewable rate - This metric shows how often your ads were both measurable by Active View and viewable by users.If you’re just getting started with using Active View metrics, here are some key metrics to understand: A video ad is counted as viewable when at least 50% of its area is visible on the screen while the video is playing for at least 2 seconds.For large display ads of 242,500 pixels or more, the ad is counted as viewable when at least 30% of it’s area is visible for at least 1 second.A display ad is counted as viewable when at least 50% of its area is visible on the screen for at least 1 second. ![]() According to MRC guidelines, the standard for measuring the viewability of ads are as follows: Active View metrics can be used for Video and Display campaigns to help you better understand how often your ad appears in a position on a webpage, device, or app that people can notice.Īctive View metrics have been created in compliance with industry standards for measuring the viewability of online ads, as developed by the Media Rating Council (MRC). Beginning June 2023, we’ll switch to using the Open Measurement (OM) SDK, an industry standard for ad viewability measurement, for video inventory on the web.Īctive View is a technology on YouTube and certain Display Network websites and apps that allows Google Ads to determine if your ad is viewable by potential customers. ![]()
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